It is not often a company launches a new product or releases a new service. We used to get to know about these via newspapers and word-of-mouth at the onset; then television and other mass media took over. Today, no new products will be launched without a comprehensive online and social media campaign. However, no virtual method has been able to match the grandeur of débuting a brand-new product in person yet.
Let people see it
People remember what was seen more than what was told. This has been proven through numerous studies. Even if a person will remember what was told to him or her in a lecture or a message, as it is important to them, what is the guarantee they will remember what was told via an advertisement? This is why most products try “jingles” small musical parts and a few words in their promotions; so that people can and will remember without any difficulty. But, to make potential customers know and remember that a new product has been launched the best way is to show it being “opened”. This is done in many ways; a grand event will be planned with many VIP invitees and celebrities attending.
Planning the launch
It must be first decided a suitable time period; this is not to say a date. A time period means, for example, if you are launching a perfume perhaps the month of February is suitable as it is popularly known as the month of love and potential customers are searching for possible gifts to be given to their loved ones. If it is a high-priced one, perhaps at the end of the year when people get their bonuses can be an ideal time. Once this is done, make sure you have a reputed Singapore events companyto plan the actual launch; a perfect venue, times, media and online coverage, guests who are known by general public, door gifts to participants, entertainment , food and so much more has to be planned to the dot.
Sort things internally
Even though you have sub-contracted this important event, you cannot completely forget about it. There must be an in-house team who are overseeing what the event company is doing and approvals must come swiftly and with accuracy as there will be a time stamp on everything. There is nothing embarrassing than seeing a typo in the huge banner hanging above the entrance “welcoming you all to the event”so be absolutely careful when proof reading and approving things. Apart from that, sorting things such as agendas, who will cut the ribbon, who will unveil the new product etc. are simple things that can be easily forgotten amidst the haste of organizing this sort of events.
An unveiling event will give the new product or service a human touch not to mention unlimited coverage in promotions even prior to sending the product to the market. Hence do not miss that opportunity if you are planning a new invention.